B2B Decision-making Styles Scale
26-item scale measuring an organization's purchasing decision style across seven dimensions: quality-consciousness, choice-overload confusion, carelessness/impulsiveness, novelty-seeking, brand/supplier loyalty, price-consciousness, and brand-reputation consciousness.
Purpose
Self-report research instrument (intended for someone answering on behalf of their organization's purchasing practices), reproduced here under an open license for non-diagnostic educational and self-reflection use.
Details
Who It's For
Procurement/purchasing decision-makers
Administration
Self-Administered
Intended Use
Research
Limitations: Imported from the OpenScales open item-bank project. This specific digital implementation has not been independently validated by PsiQ. Seven independent dimensions are scored; there is no overall total score.
License: CC BY-SA 4.0. Citation: Godbersen & Gully (2022), Zusammenstellung sozialwissenschaftlicher Items und Skalen (ZIS).
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